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Текст реферата Financial Planing

Unit 4

Financial planning (like all planning) begins with the establish­ment of goals and objectives. Next, planners must assign costs to these goals and objectives. That is, they must determine how much money is needed to accomplish each one. Finally, financial planners must identify available sources of financing and decide which to use. In the process, they must make sure that financing needs are realistic and that sufficient funding is available to meet those needs.
THREE STEPS OF FINANCIAL PLANNING
1. Establishing Organizational Goals and Objectives. Es­tablishing goals and objectives is an important management task. A goal is an end state that the organization wants to achieve. Ob­jectives are specific statements detailing what the organization intends to accomplish within a certain period of time. If goals and objectives are not specific and measurable, they cannot be trans­lated into costs, and financial planning cannot proceed. They must also be realistic. Otherwise, it may be impossible to finance or achieve them.
2. Budgeting for Financial Needs. A budget is a financial statement that projects income and/or expenditures over a speci­fied future period of time. Once planners know what the firm's goals and objectives are for a specific period of time - say, the next calendar year- they can estimate the various costs the firm will incur and the revenues it will receive. By combining these items into a companywide budget, financial planners can deter­mine whether they must seek additional funding from sources out­side the firm.
Usually the budgeting process begins with the construction of individual budgets for sales and for each of the various types of expenses: production, human resources, promotion, administra­tion, and so on. Budgeting accuracy is improved when budgets are first constructed for individual departments and for shorter peri­ods of time. These budgets can easily be combined into a com-

panywide cash budget. In addition, departmental budgets can help managers monitor and evaluate financial performance throughout the period covered by the overall cash budget.
Most firms today use one of two approaches to budgeting. In the traditional approach, each new budget is based on the dollar amounts contained in the budget for the preceding year. These amounts are modified to reflect any revised goals, and managers must justify only new expenditures. The problem with this ap­proach is that it leaves room for the manipulation of budget items to protect the (sometimes selfish) interests of the budgeter or his or her department.
This problem is essentially eliminated through zero-base bud­geting.
Zero-base budgeting is a budgeting approach in which every expense must be justified in every budget. It can dramatically re­duce unnecessary spending. However, some managers feel that zero-base budgeting requires too much time-consuming paper­work.
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