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Ðåôåðàò Òåõíîëîãèÿ è îðãàíèçàöèÿ ìàðêåòèíãîâûõ èññëåäîâàíèé ñêà÷àòü áåñïëàòíî

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Òåêñò ðåôåðàòà Òåõíîëîãèÿ è îðãàíèçàöèÿ ìàðêåòèíãîâûõ èññëåäîâàíèé


ÔÈÍÀÍÑÎÂÀß   ÀÊÀÄÅÌÈß  

ÏÐÈ   ÏÐÀÂÈÒÅËÜÑÒÂÅ   ÐÎÑÑÈÉÑÊÎÉ  ÔÅÄÅÐÀÖÈÈ








Êàôåäðà ìåíåäæìåíòà








Ðåôåðàò íà òåìó:

Òåõíîëîãèÿ è îðãàíèçàöèÿ ìàðêåòèíãîâûõ èññëåäîâàíèé










                                                                                                           Ñòóäåíò ãðóïïû Ê 2-6
                                                                                      Äàíèëîâ  Å. Å.

                                                                                                           Íàó÷íûé ðóêîâîäèòåëü
                                                                                      àññ. Êî÷åòêîâà   À. È.






Ìîñêâà
1996 ã.

Ñîäåðæàíèå

Ââåäåíèå                                                                                                                              3

I. Ìàðêåòèíãîâûå èññëåäîâàíèÿ è èõ âèäû                                                                   4

II. Ïîðÿäîê ïðîâåäåíèÿ ìàðêåòèíãîâûõ èññëåäîâàíèé                                    5

            1. Âûÿâëåíèå ïðîáëåì è ôîðìóëèðîâàíèå öåëåé èññëåäîâàíèÿ                      5
            2. Îòáîð èñòî÷íèêîâ, ñáîð è àíàëèç âòîðè÷íîé ìàðêåòèíãîâîé
            èíôîðìàöèè                                                                                                            5
            3. Ïëàíèðîâàíèå è îðãàíèçàöèÿ ñáîðà ïåðâè÷íîé èíôîðìàöèè                     8

                        à) íàáëþäåíèå                                                                                              10
                        á) ýêñïåðèìåíò                                                                                            11
                        â) èìèòàöèÿ                                                                                                  11
                        ã) îïðîñ                                                                                                         12

                        ä) àíêåòà                                                                                                       13

            4. Ñèñòåìàòèçàöèÿ è àíàëèç ñîáðàííîé èíôîðìàöèè                            16
            5. Ïðåäñòàâëåíèå ïîëó÷åííûõ ðåçóëüòàòîâ èññëåäîâàíèÿ                               16

III. Îðãàíèçàöèÿ ìàðêåòèíãîâûõ èññëåäîâàíèé                                                18

Çàêëþ÷åíèå                                                                                                                         20

Ñïèñîê èñïîëüçîâàííîé